HealthPixel Check Independent research project

Free · No sign-up · Nothing stored

See what your health-care website tells advertisers

For privacy, marketing and web teams at hospitals, clinics, behavioral-health and telehealth providers: find out which advertising and tracking services receive data from your site, and whether they learn what kind of care a visitor was looking for.

The home page or any page, such as an ad landing page. Takes 1–3 minutes. We keep the address and the report in memory for 10 minutes, then delete them. The full report, with exact pages and screenshots, is e-mailed only to an address at the checked site’s domain.

Helps us count how many organizations use the tool. The address is not stored.

Optional: help our anonymous statistics

We count only the number of checks, these optional answers (including the “own organization” box), and whether trackers were found. We never store the address you check or the report.

What we check

How it works

  1. A fresh headless Chrome browser opens the site with no cookies. It only moves the mouse and scrolls; it does not click links or fill in forms.
  2. It records every request to known advertising, analytics, session-replay, call-tracking and chat-widget services (Meta, Google, Microsoft, TikTok, LinkedIn and about 70 others), and checks whether page addresses or titles that name a condition or treatment are sent along.
  3. If a cookie banner is shown, fresh browsers click “Accept” and then “Reject” and repeat the visit, so you can compare. Banner handling uses the open-source DuckDuckGo autoconsent rules.
  4. Another visit turns on Global Privacy Control, the opt-out signal sent by privacy-focused browsers.
  5. A separate fresh browser opens a service page directly, as a visitor arriving from an ad or a search result would. Some tools, such as call tracking, record only the page a visitor lands on first.
  6. Trackers hidden behind the site’s own subdomains (CNAME) are uncovered by checking DNS, using the open AdGuard list.
  7. Nothing is stored: the address and report are kept in memory for 10 minutes so this page can show them, then deleted. This page itself uses no trackers, cookies or third-party scripts.

The same engine is available as an open-source command-line tool (MIT licence) for checking your own site in CI.

Built by Denis Alekseev as an independent research project. Contact: research@healthpixelcheck.org